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ARSJ Holding Ltd
We upheld complaints against health claims in an ad for Brite Drinks.
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Tecnología Sostenible y Responsable SL (TSR) t/a Sustainable and Responsible Technology SL
A paid-for X ad made misleading claims about the effect of blue light on eyes.
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Bambooi Sustainable Enterprises Ltd t/a Bambooi
A Facebook ad and the website for an electric toothbrush manufacturer made misleading claims about the expected delivery date as well as misleading environmental claims.
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4AIR LLC
A paid-for Google ad, for 4AIR LLC misleadingly understated the environmental impact of their service.
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Air France-KLM
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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Deutsche Lufthansa AG t/a Lufthansa
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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Repsol SA
A paid-for online display ad for Repsol, misleadingly omitted material information including how and when Repsol would achieve net zero emissions, and the role that the development of biofuels would play in that plan.
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Dash Brands Ltd t/a DASH
Claims on a website for sparkling water did not break the misleadingness rules.
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Petroliam Nasional Berhad t/a PETRONAS
A TV ad for Petronas misleadingly omitted material information about the balance of its current activities, its emissions, and the pathway to reducing them.
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Haven Power Ltd
A website post by an electricity supplier did not make misleading environmental claims.
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GFT Retail UK Ltd t/a Snact
Claims on a website for snacks made from food waste did not break the misleadingness rules.
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Etihad Airways
Two Facebook ads for an airline made misleading environmental claims about the impact of flying.
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Fussy Ltd
Fussy Ltd: A LinkedIn and Instagram ad for Fussy deodorant discredited and denigrated a competitor's brand and products.
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Evergreens (UK) Ltd t/a ArtificialGrass.com
A website and two YouTube video ads for artificial grass were misleading as they overstated the environmental benefits and air purifying qualities of the products.
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SCA Investments Ltd t/a Gousto
A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.
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Golden Leaves Ltd
An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.
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Kinetique Ltd t/a Ethica Diamonds
A website ad for diamonds was banned for not making clear that the products were made of substitute materials and were not laboratory-grown diamonds.
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Smart Metering Communications Body Ltd t/a Smart Energy GB
A multimedia ad campaign by Smart Energy GB, including TV, Facebook, radio and press ads, did not fall foul of the ad rules as the ads were all deemed unlikely to mislead people.
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Wild Cosmetics Ltd
A YouTube ad for deodorant made misleading claims about other brands preventing the release of toxins, and that aluminium salts are potentially harmful.
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London Cask Co Ltd t/a London Cask Company
Two national newspaper ads, a website and a paid-for Google ad for a whisky cask investment company made misleading and unsubstantiated investment return claims and did not make the risks involved in whisky investment clear.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (52)