Rulings (21)
  • Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Hongkong Jigao Technology Co Ltd t/a Chic Me

    • Not upheld
    • Website (paid ad)
    • 19 October 2022

    A paid-for Google ad for an online clothing retailer was not socially irresponsible and was unlikely to cause serious or widespread offence as it did not project or encourage a negative body image.

  • JA Physique Ltd t/a jakeabbott07

    • Upheld
    • Social media (influencer or affiliate ad)
    • 27 July 2022

    An ad on Jake Abbott’s Instagram was irresponsible as it exploited young people’s insecurities about body image.

  • Grand Clinic

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Türkiye was irresponsible for exploiting mothers’ insecurities around body image; making time limited special offers, pressuring consumers into purchasing surgery; and misleadingly omitting information around the need for a pre-consultation.

  • UAB Forma Perfecta t/a fi clinica

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Lithuania was irresponsible for exploiting mothers’ insecurities around body image; claiming “Guaranteed Safety”, which ignored the fact that all cosmetic interventions carry some level of risk; and misleadingly omitted information around the need for a ...

  • Person(s) unknown

    • Upheld
    • Social media (paid ad)
    • 10 August 2022

    A paid-for Facebook ad for corset-style shapewear was irresponsible by exploiting people’s insecurities around body image, particularly new mothers, and encouraging rapid post-partum weight loss; misleadingly implied that the product could cause permanent shape change; and, made unsubstantiated claims about burni...

  • Skinny Revolution Ltd

    • Upheld
    • 07 October 2020

    Four Instagram post by a weight loss injection provider were banned for making irresponsible weight loss claims, for promoting prescription-only medicines to the general public and for exploiting people’s insecurities around body image during lockdown.

  • Beautyjenics Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Beautyjenics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • CCskinlondondubai

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for CCskinlondondubai, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • Unilever UK Ltd

    • Not upheld
    • Television, VOD
    • 08 November 2023

    Two TV ads and two video on demand ads were not irresponsible or distressing and were not inappropriately scheduled. 

  • Aestheal Clinic

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Türkiye was irresponsible for exploiting women’s insecurities around body image; trivialising the decision to book a surgical appointment; and misleadingly omitting information around the need for a pre-consultation.

  • Erdem Clinic

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly pressured consumers into undertaking cosmetic interventions, exploited insecurities around body image and misleadingly omitted information about the need for pre-consultation.

  • Egemed Hastaneleri

    • Upheld
    • Social media (paid ad)
    • 10 May 2023

    A paid-for Facebook ad promoting cosmetic surgery in Turkey irresponsibly trivialised the decision to have cosmetic surgery, omitted material information regarding cosmetic surgery procedures abroad and the need for a pre-consultation, and advertised prescription-only medicines to the general public.

  • WHM Hair Transplant and Aesthetics t/a WHM Clinic

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible for exploiting insecurities around body image, trivialised the decision to undergo cosmetic surgery and omitted information about the need for a pre consultation.

  • Dakik Saglik Medikal Turizm A.S. t/a Clincexpert Hospital

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    Two paid-for Facebook ads for a cosmetic clinic in Türkiye was irresponsible for pressuring consumers into purchasing cosmetic interventions; making the claim “Defined and strong hair in just one day” which couldn’t be substantiated, exploiting insecurities around body image; and misleadingly omi...

  • Maje SAS t/a Maje SAS

    • Upheld
    • Social media (paid ad)
    • 20 September 2023

    A paid-for Instagram post featured a model who appeared unhealthy thin and was irresponsible.

  • Sensilab d.o.o.

    • Upheld
    • Social media (paid ad)
    • 17 August 2022

    Two paid-for Facebook posts for diet supplement retailer Slimjoy irresponsibly exploited people’s insecurities around body image and made unauthorised health claims. 

  • Guangzhou YH Sporting Goods Co Ltd t/a Young&Healthy

    • Upheld
    • Internet (website content)
    • 19 October 2022

    An ad appearing on online news sites for a clothing retailer, irresponsibly included images of a model who was, or seemed to be, under 18 years of age in a sexual manner.

  • Pall Mall Medical (Manchester) Ltd t/a Pall Mall Cosmetics

    • Upheld
    • Social media (own site)
    • 09 October 2024

    An Instagram ad was irresponsible as it trivialised the decision to undergo cosmetic surgery and linked cosmetic surgery with happiness and confidence.

  • Linia Cosmetic Surgery

    • Upheld in part
    • Social media (paid ad)
    • 04 May 2022

    We partially upheld complaints about ads seen on Facebook for breast augmentation for being irresponsible.

Informally resolved (7)
  • Lion Studios LLC

    • 29 July 2020
    • Number of complaints: 1

  • Pall Mall Medical (Manchester) Ltd

    • 14 February 2024
    • Number of complaints: 1

  • Zara UK Ltd

    • 02 December 2020
    • Number of complaints: 1

  • Pall Mall Medical Services Ltd

    • 30 August 2023
    • Number of complaints: 1

  • Marks and Spencer plc t/a M&S

    • 06 November 2024
    • Number of complaints: 1

  • Ekol Baz Özel Sa?l?k Hizmetleri Ticaret Anonim ?irketi

    • 25 October 2023
    • Number of complaints: 1

  • Jaded London Ltd

    • 31 July 2024
    • Number of complaints: 0