Rulings (117)
  • Air France-KLM

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • Etihad Airways

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • Severn Trent Water Ltd

    • Not upheld
    • Television
    • 14 June 2023

    A TV ad for a water company did not mislead or omit significant information.

  • Deutsche Lufthansa AG t/a Lufthansa

    • Upheld
    • Poster
    • 01 March 2023

    A poster for Lufthansa made misleading claims about the airline’s environmental impact.

  • 4AIR LLC

    • Upheld
    • Search (paid)
    • 30 August 2023

    A paid-for Google ad, for 4AIR LLC misleadingly understated the environmental impact of their service.

  • Anglian Water Services Ltd t/a Anglian Water

    • Upheld
    • Television, Video on demand
    • 14 June 2023

    A TV ad and video on demand (VOD) ad for a water company misleadingly omitted material information about its history of releasing sewage into the environment.

  • Deutsche Lufthansa AG t/a Lufthansa

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • Golden Leaves Ltd

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.

  • JC Atkinson & Son Ltd

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.

  • Toyota (GB) plc

    • Upheld
    • Poster, Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook post and a poster ad condoned using vehicles in a way that disregarded their impact on nature and the environment, and as such were socially irresponsible. 

  • Roxane UK Ltd t/a Aqua Pura

    • Upheld in part
    • Television
    • 19 January 2022

    A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.  

  • Jaguar Land Rover Ltd

    • Not upheld
    • National newspaper (ad feature)
    • 24 November 2021

    A newspaper ad for Jaguar Land Rover was not found to be socially irresponsible.

  • Wessex Water Services Ltd

    • Upheld
    • 10 July 2024

    A TV ad for Wessex Water did not adequately qualify the environmental claims made in the ad and omitted material information about the company’s environmental impact.

  • Intrepid Travel Group UK Ltd

    • Upheld
    • Poster
    • 31 May 2023

    A poster for a travel company misleadingly minimised the impact of their holidays on the environment.

  • HSBC UK Bank plc

    • Upheld
    • Poster
    • 19 October 2022

    HSBC UK Bank plc - Two posters for a bank that promoted its green initiatives omitted significant information about its contribution to carbon dioxide and greenhouse gas emissions and were therefore misleading.

  • Oatly UK Ltd t/a Oatly

    • Upheld in part
    • Television, Newspaper, Social media (own site)
    • 26 January 2022

    Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims. 

  • Alpro (UK) Ltd t/a Alpro

    • Upheld
    • Poster
    • 20 October 2021

    A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.

  • Easigrass (Distribution) Ltd

    • Upheld
    • Website (own site), Social media (own site)
    • 27 March 2024

    A Facebook post and website for artificial grass made misleading claims about recyclability, and misleadingly implied the product was eco friendly.

  • Kia UK Ltd

    • Upheld
    • 20 December 2023

    used in ad (a) to allow for varying driving styles and external environment scenarios which could … recorded repeatedly in a lab environment in identical conditions. Kia said the ‘City … be based on previous driving style, vehicle feature usage, and external environment factors. If the

  • J Sainsbury plc t/a Sainsbury's

    • Not upheld
    • Television, Radio
    • 08 June 2022

    A radio and TV ad for Sainsbury which promoted the general benefits to the environment of reducing meat protein in substitution for plant protein were not misleading. 

Informally resolved (34)
  • Elsan Ltd

    • 27 July 2022
    • Number of complaints: 1

  • Carbon Neutral Britain Ltd

    • 16 June 2021
    • Number of complaints: 1

  • Essity UK Ltd

    • 16 March 2022
    • Number of complaints: 1

  • Positec Germany GmbH

    • 02 August 2023
    • Number of complaints: 1

  • Anglian Water Services Ltd t/a anglianwater

    • 06 November 2024
    • Number of complaints: 1

  • Travis Perkins plc

    • 10 August 2022
    • Number of complaints: 0

  • Carbon Neutral Britain Ltd

    • 03 November 2021
    • Number of complaints: 1

  • POD Point Ltd

    • 07 October 2020
    • Number of complaints: 1

  • EcoVibe Online Ltd

    • 10 June 2020
    • Number of complaints: 1

  • Brand Developers Ltd

    • 25 January 2023
    • Number of complaints: 1

  • Shell UK Ltd t/a Shell

    • 25 September 2024
    • Number of complaints: 1

  • British Airways plc

    • 01 May 2024
    • Number of complaints: 0

  • TUI UK Ltd

    • 01 May 2024
    • Number of complaints: 0

  • Native Snacks Ltd

    • 20 April 2022
    • Number of complaints: 1

  • Bodywise (UK) Ltd

    • 10 February 2021
    • Number of complaints: 1

  • Vauxhall Motors Ltd

    • 18 December 2024
    • Number of complaints: 0

  • Nuby UK LLP

    • 04 May 2022
    • Number of complaints: 1

  • Notting Hill & Ealing High School

    • 30 November 2022
    • Number of complaints: 1

  • GoPro Inc

    • 10 April 2024
    • Number of complaints: 0

  • Kimberly-Clark Ltd

    • 21 September 2022
    • Number of complaints: 1