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Adidas UK Ltd t/a Adidas
We upheld complaints against ads containing nudity.
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W8 Tech Cyprus Ltd t/a Seeking
A paid-for Reddit ad for a dating website perpetuated sexist and negative gender stereotypes and was likely to cause harm and widespread offence.
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DUSK (Retail) Ltd
A TV ad was not likely to cause serious or widespread offence over its portrayal of men.
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Ann Summers Ltd
A TV ad for lingerie was not likely to cause offence and was scheduled appropriately to limit the number of children likely to view it.
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Toyota (GB) plc
A TV ad by the car manufacturer did not perpetuate harmful and offensive gender stereotypes.
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Guangzhou Shimo Culture Media Co Ltd
An in-game ad was irresponsibly targeted, socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.
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Vizor Apps Ltd
A pre-roll YouTube ad for a mobile app game was likely to cause serious or widespread offence, included a gender stereotype in a way that was likely to cause harm and was socially irresponsible.
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Match.com International Ltd t/a Match.com, Ourtime
A TikTok post by a dating site perpetuated negative gender stereotypes which were likely to cause harm and widespread offence.
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GM Unicorn Corporation Ltd
An in-game ad for a mobile app game was inappropriately targeted and was irresponsible, likely to cause serious and widespread offence and included a gender stereotype in a way that was likely to cause harm.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (9)