Rulings

Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.

Rulings (5)

Molly-Mae Hague t/a mollymaehague
- Upheld
- Social media (own site)
- 03 March 2021
An Instagram post by influencer Molly Mae Hague promoting a prize draw broke the CAP Code as there was no evidence that the prize was awarded in accordance with the laws of chance or under the supervision of an independent person.
Prettylittlething.com Ltd t/a Prettylittlething.com
- Upheld
- Social media (influencer or affiliate ad)
- 13 July 2022
An Instagram story on Molly-Mae Hague’s account did not make clear and upfront the commercial intent behind it and was not obviously identifiable as an ad.
Prettylittlething[dot]com Ltd
- Upheld
- Internet (social networking)
- 08 January 2020
An Instagram post broke the rules for not being obviously identifiable as an ad.
Molly Maison
- Upheld in part
- Social media (influencer or affiliate ad)
- 30 November 2022
A promotion in a story post and a post on Molly-Mae Hague and Tommy Fury’s Instagram account was not administered fairly.
Associated Newspapers Ltd t/a MailOnline
- Upheld
- Website (own site)
- 21 December 2022
Articles on MailOnline that featured affiliated advertising links were not obviously identifiable as ads.

Informally resolved (0)

Mail order cases (0)

Database cases (0)