Trading Standards referrals

The following advertisers have been referred to our legal backstop, Trading Standards. The ASA can and will refer cases to Trading Standards when a marketer is unwilling or unable to follow our rules and our self-regulatory sanctions have not brought them into line.

It is the ASA’s decision whether or not to make a referral to Trading Standards, where the ASA’s sanctions have not deterred a marketer from continuing with misleading advertising. It is then Trading Standards’ independent decision whether or not to investigate or take any enforcement action, in accordance with their own enforcement policy and administrative functions, in line with our Case Handling Principles (for England and Wales, for Scotland and for Northern Ireland).

Download our Trading Standards referrals leaflet for examples of the sanctions they have available.  If you wish to make a complaint about one of these advertisers, please submit a complaint, and your complaint will be passed to Trading Standards.