Climate Change and the Environment
In this module we take a closer look at the fundamental principles regarding environmental claims in ads. We explore the rules regarding misleading advertising, the rules that apply specifically to environmental claims, and the broader regulatory landscape.
This new module covers the fundamental principles that advertisers need to be aware of when making environmental claims, or when their ads include depictions of their environmental impact. It looks at key principles of misleading advertising, the rules that apply specifically to environmental claims, and the broader regulatory landscape.