This module is designed for marketing, advertising, and compliance professionals who want to understand how to advertise their promotions in line with the UK Advertising Rules.

How long do I have access?

Is this module CPD accredited?

How much does it cost?

6 months 

Yes. This module provides 2 CPD hours

£60.00 (incl. VAT) 

The course is broken down as follows:

  • Overview of promotions and media types: In this section we explain what a promotion is, the relevant rules that apply, and general considerations for promoters.
  • Administration: We explain a promoter’s responsibilities when a promotion has been administered.
  • Availability: We explore how promoters ensure they make a reasonable estimate of demand, and what to do if more people participate in the promotion than expected.
  • Terms and Conditions: This section of this module looks at what counts as a significant condition, and how to present them and other more general terms and conditions.  
  • Prize Promotions and key considerations: Covers what to consider when running prize promotions including and how to ensure you’re not running an illegal lottery.
  • Prize draws: Covers what to consider when running prize draws including and how to ensure you’re not running an illegal lottery.
  • Competitions: This section explains what constitutes as a competition and the rules that apply.
  • Winners and prizes: We explain how to inform someone they’ve won a prize and when they must be awarded. We also explain what to do if the original prize can’t be awarded.  
  • Promotions in social media: This final section explores how to run compliant promotions on social media.

This course concludes with an assessment, and on passing a personalised certificate for your records.

Benefits:

  • Engaging content: Interactive courses, with examples of real-life rulings to explain how the rules are applied in practice, and in turn help you safeguard your brand.
  • Flexible: Learn where you want, when you want, and at your own pace. You will also have access to the module for six months meaning you can dip in and out of the module.
  • Cost-effective: We offer a tiered pricing system, with savings available on multiple purchases, making CAP eLearning an excellent choice for training large teams.

Related courses:

The Author:

The content of this module was created by experts from CAP. The team is knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment, and hints and tips on how to stay on the right side of the rules.

CPD:

CAP eLearning contributes to your continuing professional development (CPD). This module will provide you with 2 CPD hours. 

Pricing deals

If you are buying five or more of any of our modules, and or/you intend to have five or more users, you can save on the price per module. See our tiered pricing structure to find out more. 

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