Online Advice:AM | Misleading Advertising

Wednesday 26 March 2025, 10:00-11:30am

Around 70% of complaints received by the ASA each year are considered under rules about misleading advertising. It’s vital to understand how to create campaigns that are clear, accurate, and responsible. Misleading ads can occur for several reasons, for example, exaggeration, omission, or presenting information ambiguously or untimely. This course will equip you with the essential knowledge and tools to avoid misleading your audience and ensure your ads comply with UK Advertising Rules.

The price of the training also includes access to our eLearning module, An Insiders' Guide to the ASA and CAP. Delegates will be sent information on how to access this prior to the session so that they can get an understanding of the ASA and CAP system before attending.

This training will be held on Zoom and you’ll receive 2 CPD hours.

• What factors we consider when making assessments and how consumers may interpret claims.    
• How to differentiate between puffery and objective claims.
• How to substantiate claims with evidence and when to include material information.
• How to ensure qualifications and disclaimers are clear and effective.
• How to to avoid exaggeration and ensure fees are presented transparently.
• How to use terms like "free" and "free trial" responsibly and in compliance with rules.
• How to make accurate price and savings claims, including "up to" and "from" offers.
• How to compare your products to competitors.

This course is designed for anyone involved in commissioning, producing, or overseeing marketing communications. It will be particularly beneficial for agencies that develop marketing campaigns, legal and compliance professionals responsible for ensuring advertising compliance, and individuals working in marketing, communications, advertising, product management, account management, or sales.

When paying online, the cost per delegate is £180 (£150.00 +VAT); we accept all major credit and debit cards.

When paying by invoice, the cost per delegate is £210 (£175.00 +VAT); the additional charge is to cover administrative tasks. If you’re based outside of the UK, please pay via invoice.

Early bird discount T&Cs 

The early bird 25% off discount applies to new purchases of the Virtual Advice:AM or Advice:Weeklies. The discount ends at 5pm on 31 January 2025. The discount cannot be retrospectively applied to existing bookings. 

Online purchases: To qualify customers must add the code 'EBEVENTS' to their online basket before they complete their purchase online. Payments must be completed online before the deadline to qualify for the discount.

For invoice payments: You must request an invoice by emailing [email protected] or [email protected] before the deadline where the discount will be automatically applied. If you're based outside of the UK, you must pay via invoice to avoid being charged VAT.

This promotion cannot be used in conjunction with any other offers.

Group discount

We offer discounts for group bookings of four or more delegates. Enter the relevant code during the booking process to receive the discount.

4-24 delegates – 25% off – use code “group25”.

25+ delegates – 50% off – use code “group50”.

Charity discount

We also offer discounts for registered charities, please email [email protected] for more details.

These discounts cannot be used in conjunction with other promotional codes or together.