Virtual Advice:AM | Digital Advertising and Social Media

Wednesday 3 July 2024, 10:00-11:30am

With digital ads being an integral part of marketing campaigns these days, it’s important to know the Ad Rules and how these apply online, be that advertisements on paid-for (sponsored) searches, social media, marketing emails, companies’ own websites, and in other non-paid for space that they control. Our experts will talk you through the relevant rules of the UK Code of Non-broadcast Advertising, Direct & Promotional Marketing (CAP Code) and answer your questions about how to be compliant.

This training will provide you with two CPD hours.

• Receive an overview of the ASA and CAP system
• Gain an understanding of the ASA's online remit and what does and does not fall under our rules
• Learn when user-generated content and customer relationship management can become an ad and steps to take to ensure this is compliant
• Find out more about the key Advertising Rules and common pitfalls for digital ads when it comes to misleading advertising, harm, offence, and social responsibility
• Understand the rules on influencer and affiliate marketing as well as the ASA's role in this area
• Hear about sector-specific rules and how to use placement and targeting correctly across different digital spaces
• Benefit from hearing about previous ASA rulings, and the reasoning behind numerous case studies
• Participate in a Q&A session with ASA and CAP experts

This virtual training event will benefit anybody who is involved in commissioning, producing, or overseeing digital marketing.

When paying online, cost per delegate is £180 (£150.00 +VAT); we accept all major credit and debit cards.

When paying by invoice, cost per delegate is £210 (£175.00 +VAT); the additional charge is to cover administrative tasks. If you’re based outside of the UK please pay via invoice.

The price of the training includes access to our eLearning module, An Insiders' Guide to the ASA and CAP. Delegates will be sent information on how to access this around a week prior to the seminar so that they can get an understanding of the ASA and CAP system before attending.

Group discount

We offer discounts for group bookings of four or more delegates. Enter the relevant code during the booking process to receive the discount.

4-24 delegates – 25% off – use code “group25”.

25+ delegates – 50% off – use code “group50”.

Charity discount

We also offer discounts for registered charities, please email [email protected] for more details.

These discounts cannot be used in conjunction with other promotional codes or together.