Virtual Advice:Weekly | A guide to the UK Advertising Codes

Dates: 9, 14, 23, 28 October 2025 

From social media advertising to running competitions, this virtual training course offers a complete guide to the UK Advertising Codes, delivered by industry experts.

This October, we’re reintroducing one of our most popular courses— the Advice:Weekly. Over the course of four engaging online sessions, you’ll explore the key aspects of the Advertising Codes in depth. Led by expert trainers, you’ll gain insights into the workings of the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP), learning how these organisations collaborate to ensure compliance across advertising.

The course will cover fundamental rules on misleading advertising, promotional marketing, and social media advertising, equipping you with the tools to identify and address potential compliance issues in your campaigns—before they lead to complaints.

Delivered via Zoom, this course includes access to all training materials, plus session recordings, ensuring you can revisit the content whenever needed. This session will give you 6 CPD hours.

Week 1: Introduction to Ad Regulation | Thursday 9 October, 10:00am-11:00am

Learn how CAP writes and maintains the Advertising Codes and how the ASA applies them in practice. Hear about the ASA Council and when the ASA will use experts. Find out what is inside and outside the ASA remit and the sanctions that can be applied when an advertiser breaks the rules.

Week 2: Misleading Advertising | Tuesday 14 October, 02:30pm-04:00pm

The most common complaint that the ASA receives about an ad is that it’s misleading. Ads can mislead by exaggeration, omission, or by being unclear, unintelligible, or ambiguous. This session of the course will cover the common ways that advertisers can inadvertently get it wrong and how to ensure that consumers aren’t misled.

Week 3: Promotions, Competitions, Discounts | Thursday 23 October, 10:00am-11:30am

Competitions and prize draws, along with “free” items and discounts can all fall under ‘promotional marketing’. They can be a great way of attracting new customers or rewarding loyalty, but it’s important that they are run in a fair and compliant way. Learn the key rules that need to be followed when running promotional marketing, including what counts as a ‘significant condition’.

Week 4: Digital Advertising & Social Media | Tuesday 28 October, 02:30pm-04:00pm

In 2011 the ASA’s remit was extended to cover online advertising, including a company's own websites and social media. With digital ads being an integral part of marketing campaigns these days, it’s important to know the Ad Rules and how these apply online, be that advertisements on paid-for (sponsored) searches, social media, marketing emails, companies’ own websites, and in other non-paid for space that they control. 

During these sessions, we will use real-life case studies and examples of ASA rulings to help illustrate the rules. You will also have the opportunity to participate in an in-depth Q&A session with the ASA and CAP experts. 

If you’re involved in commissioning, producing, or overseeing advertisements or marketing campaigns, this event is tailored to you. Whether you’re a creative, marketer, or compliance professional, you’ll benefit from actionable advice and industry-specific insights.

When paying online, the cost per delegate is £390 (£325+ VAT); we accept all major credit and debit cards.

When paying by invoice, the cost per delegate is £420 (£350 + VAT); the additional charge is to cover administrative tasks. If you're based outside of the UK please pay via invoice. 

Early bird discount T&Cs 

The early bird 25% off discount applies to new purchases of the Virtual Advice:AM or Advice:Weeklies. The discount ends at 5pm on 31 January 2025. The discount cannot be retrospectively applied to existing bookings. 

Online purchases: To qualify customers must add the code 'EBEVENTS' to their online basket before they complete their purchase online. Payments must be completed online before the deadline to qualify for the discount.

For invoice payments: You must request an invoice by emailing [email protected] or [email protected] before the deadline where the discount will be automatically applied. If you're based outside of the UK, you must pay via invoice to avoid being charged VAT.

This promotion cannot be used in conjunction with any other offers.

Group discount

We offer discounts for group bookings of four or more delegates. Enter the relevant code during the booking process to receive the discount.

4-24 delegates – 25% off – use code “group25”.

25+ delegates – 50% off – use code “group50”.

Charity discount

We also offer discounts for registered charities, please email [email protected] for more details.

These discounts cannot be used in conjunction with other promotional codes or together.