Webinar | Navigating Alcohol Alternatives in Advertising

With the festive season just around the corner, many of us will be seeing the usual ads filled with people celebrating and raising a glass of something sparkling. However, as we embrace the growing shift towards alcohol-free alternatives, it’s essential that advertisers get it right.

In May 2024, new rules and guidance for regulating alcohol alternative products came into force. Whether you’re new to this space or already marketing alcohol alternatives, it’s crucial to stay ahead of the latest regulations.

Join us for a free webinar where we’ll take you through the expectations for advertisers and help you understand where the ASA Council is likely to draw the line in determining whether the advertising rules have been breached.

Don’t miss this opportunity to ensure your campaigns are compliant, clear, and ready for the holiday season.

This webinar is designed for anyone involved in the advertising, marketing, or promotion of alcohol alternative products. Whether you're a brand manager, creative director, compliance officer, or agency professional, understanding the new rules is essential to avoid missteps.

To register for the event please sign up here.