Latest news
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Pride Month 2024
- CAP News
- 27 June 2024
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A guide to treating Mental Health responsibly in ads
- CAP News
- 23 May 2024
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Olympics 2024 and the Ad Rules
- CAP News
- 09 May 2024
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Keep onside and avoid a straight red with our Euro 2024 marketing tips
- CAP News
- 11 April 2024
Latest rulings
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Alzheimer's Society
- Not Upheld
- 05 June 2024
Three TV ads and a radio ad for a charity were not irresponsible, did not cause serious or widespread offence, and did not cause unjustifiable distress.
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John Mills Ltd t/a JML Direct
- Upheld
- Television
- 27 March 2024
A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.
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Gamehaus Network Technology Co Ltd
- Upheld
- App (paid ad)
- 24 January 2024
An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.
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Grandbing Technology Co Ltd t/a On Fancy
- Upheld
- Internet (website content)
- 24 January 2024
A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.