Harm/Irresponsibility

Latest rulings

The Boots Company plc
- Upheld
- Television, Video on demand
- 30 October 2024
A TV and Video on Demand (VOD) ad condoned not using sunscreen.
Suntory Global Spirits UK Ltd
- Upheld
- 16 October 2024
A post on Bowmore Single Malt Whisky’s Facebook page in partnership with Aston Martin linked alcohol with driving and was irresponsible.
W8 Tech Cyprus Ltd t/a Seeking
- Upheld
- 16 October 2024
A paid-for Reddit ad for a dating website perpetuated sexist and negative gender stereotypes and was likely to cause harm and widespread offence.
Kerry Foods Ltd
- Upheld
- 09 October 2024
A video on demand ad for a HFSS product featuring the licensed character Garfield and a promotion broke the rules by being directly targeted at pre-school or primary school children.

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