We’re delighted to announce that we are a founding sponsor of a new Global Think Tank set-up to advance responsible advertising worldwide.  

Launched by the International Council for Advertising Self-Regulation (ICAS), this new initiative brings together a range of international stakeholders including advertising regulatory organisations like the ASA, leaders from ad land, global platforms, academics and beyond. It is designed to give a greater voice to and encourage collective participation in improving advertising practices; fostering effective self-regulation through independent research, critical thinking and insights.  

Advertising is a backdrop to and cultural reference point in our everyday lives. It funds much of the media we enjoy for free, including online, and at its best can entertain, inform and raise awareness of important societal issues.  In a rapidly evolving media and technological landscape, particularly with the advent of genAI, and against the backdrop of the climate challenge, advertising has an important role to play in reflecting our changing world and doing so in a way that is truthful, helps responsible businesses thrive and treats people across all sections of society fairly.  

An enduring principle in the Advertising Code and a focus of the ASA’s work is to make sure every UK ad is a responsible ad. The Global Think Tank will build on this, initially focussing on sustainability in ads and the responsible use of AI in advertising, before looking to address other topics as it expands in size and operation.

Guy Parker, Chief Executive, Advertising Standards Authority, UK: 

“The ASA is delighted to be a founding sponsor of the ICAS Global Think Tank. I’m convinced the Think Tank will widen the net of expert contributors to effective ad self-regulation, developing insights on the most pressing global issues of the day, to the benefit of the industry, people and society.”

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