In May, the Digital Markets, Communications and Consumers (DMCC) Act 2024 received Royal Assent. Among other things, this legislation revoked the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs).  

The ASA system has been monitoring the development of this legislation and is now in the process of making any necessary changes to the Advertising Codes it enforces ahead of the relevant parts of the Act coming into force later this year.  

The majority of the existing rules on misleading advertising, which forms most of the ASA’s work, derive from the CPRs. While the letter of the sections of the DMCC Act pertaining to consumer protection largely replicate the text of the CPRs, there are a number of alterations to definitions and some additions to other areas that will need to be reflected across our rules and literature. CAP is in the process of considering any necessary amendments to its Codes and will consult on and publish those in due course.