Background
Misleading Advertising: 2 Kings Ltd t/a postgoldforcash.com breaks the UK advertising rules by making misleading and unsubstantiated claims on its website https://www.postgoldforcash.com/
Section 3 of the CAP Code requires advertisers to hold documentary evidence to substantiate claims that consumers are likely to regard as objective and that are capable of objective substantiation.
The website https://www.postgoldforcash.com/ contains claims that it offers “the best price for gold” and can “guarantee to offer the best online price”.
The CAP Compliance team contacted 2 Kings Ltd but, in the absence of an assurance to amend their website, took the decision on 20 January 2025 to place their company details on this section of the ASA website. These details shall remain in place until such time as 2 Kings Ltd has appropriately amended https://www.postgoldforcash.com/ to comply with the CAP Code.
