Background
Misleading Advertising: Action Rehab breaks UK advertising rules for making misleading claims on the www.action-rehab.com website.
The ASA investigated a complaint about claims on the www.action-rehab.com website.
The ASA ruled that the claims were misleading because they implied that Action Rehab provided treatment directly at clinics that they owned or operated, rather than being a lead generator or referral company.
The ASA also ruled that by displaying the CQC name and logo on its website, Action Rehab implied that it was registered with the Care Quality Commission (CQC) when this was not the case.
The CAP Compliance team contacted Action Rehab but, in the absence of an assurance to amend the www.action-rehab.com website, took the decision on 20 December 2024 to place its company details on this section of the ASA website. These details shall remain in place until such time as Action Rehab has appropriately amended the claims on the www.action-rehab.com website to ensure compliance with the CAP Code.
