Background
Misleading Advertising: The CPD Regulatory Office breaks UK advertising rules for making misleading claims about being affiliated with government bodies, having accreditation providers that meet government-approved standards, and misleadingly using organisations’ names and logos to suggest an affiliation on the www.cpdregulatoryoffice.org.uk website.
After reviewing the website, www.cpdregulatoryoffice.org.uk this entry has been reissued on 3 December 2024 as the CPD Regulatory Office continue to make claims that break the rules.
In the absence of evidence to show that the CPD Regulatory Office did work with government bodies; the CPD training industry was regulated through standards set by government; or the CPD Regulatory Office provided government approved authorisation to companies providing CPD training, the ASA concluded that the claims were misleading and had not been substantiated.
The ASA also concluded that in the absence of evidence to show that those organisations listed on the CPD Regulatory Office’s website were associated with and had been assessed by the CPD Regulatory Office, the use of these organisations’ logos in the ad was likely to mislead.
Despite repeated requests from the CAP Compliance team,the CPD Regulatory Office continue to advertise problematic claims on its website, www.cpdregulatoryoffice.org.uk
Due to the CPD Regulatory Office’s non-compliance and disregard for the CAP Code, the CAP Compliance team took the decision to reissue its company details on this section of the ASA website on 3 December 2024. These details shall remain in place until such time as the CPD Regulatory Office remove the claims outlined above from its website.
