Background
Problem Food Health and Nutrition Claims: Power Body Nutrition Ltd breaks UK advertising rules for making unauthorised health claims and a misleading nutrition claim for a “THYROID T3” food supplement on the www.powerbody.co.uk website.
Please note that this entry was applied by CAP prior to Great Britain leaving the EU and the transition period. Although this case refers to the EU Register rather than the GB (NHC) Register, the claims remain problematic accordinging to the CAP Code which refers to the GB (NHC) Register.
Health claims for the “THYROID T3” supplement on the powerbody.co.uk include “burn fat fast” and “designed to boost thyroid output & metabolism”. These claims are misleading because they are health claims which are not authorised on the EU register. The product name which refers to “T3” is a misleading nutrition claim because it implies that the product contains triiodothyronine when it does not.
The CAP Compliance team contacted Power Body Nutrition Ltd informing them of the problem claims, but in the absence of an assurance to amend the ad, took the decision on 9 April 2018 to place their company details on this section of the ASA website. Due to Power Body Nutrition’s continued non-compliance, we took the decision on 26 April 2024 to reissue its company details on this section of the ASA website.
These details shall remain in place until such time as Power Body Nutrition Ltd has amended the ad on the www.powerbody.co.uk website to comply with the CAP Code.
