In November 2022 we published our 100 Children Report, which set out our cutting-edge monitoring work to find out exactly what ads children and young people were being shown online, on social media, and in apps.
This document is the Technical Report, the companion report prepared by Kantar, which sets out among other things, the methodology for the main report. It should be read in conjunction with the 100 Children Report or you can visit our news section for the headlines from our 100 Children Report.