The Advertising Association (AA) is the umbrella group representing brands, agencies, advertisers, trade associations and the media. Its aim is to promote and protect the role, rights and responsibilities of advertising and its impact on individuals, the economy and society.

The AA membership is made up from around 30 organisations, and provides a wealth of information and other services including:
 

  • Reports and statistics around advertising expenditure
  • Lobbying government on major advertising issues
  • Industry networks to help develop understanding of key issues including advertising to children, diversity and public health
  • Media business courses and industry events

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