Our 2024 Annual Report highlights the ongoing transformation of the ASA into a preventative and proactive regulator.
It showcases how we have embedded research and AI-based tools, enabling our Active Ad Monitoring system to process 28 million ads and tackle high-priority areas, including climate change and environmental claims, influencer marketing, financial advertising, prescription-only medicines, gambling, e-cigarettes, and cosmetic surgery clinics based outside the UK.
You’ll read about:
- The action we took to protect children from advertising harms online;
- Proactive projects designed to shield vulnerable consumers from misleading, harmful, and irresponsible ads;
- How we’re helping advertiser to ensure their green claims are responsible; and
- How research is helping us better understand public behaviours, concerns, and attitudes to inform work.
The report also shows that confidence in the ASA system promotes trust in and allows responsible advertising to flourish.