We're using cutting-edge Avatar technology that simulates children's online profiles in order to ascertain what adverts they are seeing. We've used this technology to monitor for ads for products high in fats, salt or sugar, as these are ads that should never be targeted at children.
Through our work we found that 2.3% of the 41,030 ads seen by the avatars were for HFSS products. CAP has engaged with the businesses involved to ensure that the rules around advertising HFSS food and drink products aren't broken again.