The Earth’s climate emergency is a global issue that impacts all areas of society, and therefore every organisation has a role to play in shaping the future of our planet. The Advertising Codes have a section dedicated to environmental claims. Both Codes also have rules to ensure ads are not misleading.
These rules apply to ads that feature environmental claims along with other rules that ensure ads are socially responsible. The path to net zero will require several consumer and societal behaviour changes. As consumers become more environmentally conscious, we have seen an upward trend in products being marketed on their green credentials.
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