The ASA system is providing this written submission in response to the ICO’s Call for Evidence on the Children’s Code Strategy. We are not responding to a specific section or set of questions to the Call for Evidence but hope that our comments provide a helpful insight into our role and remit in the context of prohibiting ads for inappropriate or irresponsible ads from being targeted at children online.
The ASA system believes that it is a legitimate regulatory objective to seek to reduce children’s exposure to age-restricted ads generally and therefore we want to see advertisers use available tools to more effectively target their ads away from children, even where the vast majority of an audience is over 18. Our response will focus on the ASA system’s role and remit in relation to this regulatory objective.
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