Following public consultation, the Broadcast Committee of Advertising Practice (BCAP), author of the UK Code of Broadcast Advertising (the BCAP Code), are introducing changes to the Section 14 of the BCAP Code (Financial products, services and investments) to clarify that the scope of its restriction of ads for unregulated investments to specialised financial channels and programming applies to unregulated products that are likely to meet the likely consumer understanding of an ‘investment’.