During the Covid-19 health crisis, and period of lockdown, we found ourselves in unprecedented times. The majority of us, young and old, were housebound with few opportunities, other than the shopping of essentials and our daily exercise allowance, to leave the house. As a result, home entertainment became an even more integral part of our leisure time than in ‘normal’ times.
This presentation looks at trends in advertising within the context of the ongoing covid-19 situation.