We recently monitored a number of recruitment ads for MLM companies on social media and noted a number of claims and practices which were likely to fall foul of our rules. A notice and guidance pack was sent to a number of multi-level marketing (MLM) companies in the UK to provide guidance on the rules, with a view to encouraging greater compliance in this area. This factsheet provides top-level advice for MLM Sellers on the Ad Rules around foods, food supplements and health claims.
This advice is intended to help marketers interpret rules in the CAP Code. It neither constitutes new rules nor binds the ASA Council in the event of a complaint about a marketing communication that follows it.