CAP has announced the introduction of tough new rules for gambling ads as part of our commitment to safeguarding young people and vulnerable audiences.
These rules will significantly impact gambling advertisers looking to promote their brands using prominent sports people and celebrities as well as individuals like social media influencers, who are of strong appeal to those under-18.
This should be read in conjunction with:
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CAP's Response to the findings of GambleAware's final Synthesis Report
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CAP's Guidance on gambling and lotteries advertising to protect children and under-18s
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The Evaluation Tables for Question 1 and Question 3.
We are also publishing:
See our original consultation from October 2020 for further context. Please note, we also published an interim statement in 2021.