This guidance relates to the presentation in advertising of mid-contract price rises that are permitted under Ofcom regulations. The nature and structure of the products themselves lie outside the remit of CAP and BCAP and the ASA.
The guidance concerns advertising for telecoms contracts that include broadband and/or mobile services, either on their own or as one part of a package or ‘bundle’, which may also include services such as paid-for TV or other content.
This guidance takes effect from 17 January 2025. Guidance in place prior to this date can be accessed here.