The letter is a response from the Advertising Standards Authority (ASA) to Ms. Owen regarding the Committee’s report on 'The Rights of Older People,' published on 19 February 2025.
It discusses our ongoing project, "The Depiction of Older People in Ads," and the progress made since the last update in December 2024.
We outline its commitment to protecting vulnerable groups, particularly older people, and ensuring responsible advertising that avoids causing harm or offence.