This further consultation exercise concerns revised proposals for implementation guidance accompanying new rules on food and drink advertising to children introduced by government through legislation that come into force in October 2025. It follows the first consultation issued in late 2023.  

This document should be read in conjunction with the attached Annexes.  

  • Annex A - Proposed revised implementation guidance 
  • Annex B - Comparison with the version of the implementation guidance consulted on in 2023 

This consultation closes at 5:00pm (GMT) on 18 March 2025.  



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