We're committed to protecting vulnerable audiences, including children, and increasing transparency in online advertising regulation. This report examines the online supply pathway of in-game in-app ads that harmfully objectify women. Partnering with White Bullet, the ASA monitored and identified the key players involved in distributing such ads. Read the Methodology Report. The report includes four case studies, gathering perspectives from advertisers, publishers, and ad tech intermediaries on how these ads appeared. The ASA did not verify the accuracy of responses through further correspondence or cross-examination. This study aims to enhance transparency and accountability in online advertising. The findings provide insights to help reduce the occurrence of ads that harmfully objectify women in game apps. Read the News story here.
