The ASA’s CCTV-style quarterly monitoring, conducted in 2020-21, identified ads for gambling, alcohol and other age-restricted ads which were delivered, in breach of the UK Advertising Code (‘the CAP Code’) to websites and YouTube channels disproportionately popular with children.
At the time, we followed up with the advertiser (the party held by the CAP Code to be primarily responsible for complying with the advertising rules), but we did not explore the roles that intermediary companies, the websites or the YouTube channels may have played in any mistargeting of the ads.
For example, we did not identify and engage with demand side platforms or supply side platforms or other intermediary companies involved in the delivery pathway of the ads.