The Advertising Standards Authority (ASA) has published a new study that provides a fascinating insight into the lives of young people – their media habits, sporting interests and how they discover and engage with personalities or characters they like or admire.
The study, by Sherbert Research and The Culture Studio, included a survey of 1,687 young people aged 11-17 years and reveals they are fans of an extensive group of personalities, which reflects their wide-ranging hobbies and interests.
Read the news story announcing the research.