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British Telecommunications plc t/a BT
A webpage on the BT website www.bt.com, seen in May 2024, featured the headline “Get … increase or decrease while you are a BT customer. See bt.com/prices-explained for details”.
. British Telecommunications plc t/a BT believed that the qualification “Prices rise each year … broadband packages, BT said they had stated when the prices would increase, but accepted that the legal … webpage on the BT website didn’t make clear that their broadband contracts would be subject to
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British Telecommunications plc t/a BT
A poster for BT broadband services, seen in Bristol on 20 January 2020, stated, “Bristol. Don
. British Telecommunications plc t/a BT said that “full fibre” was the term most commonly … ) and Fibre 250 (average speed 300 Mbps) products than on Virgin’s M200 and M350 products. BT … broadband, such as rural areas. Conversely, in the current case, BT were informing customers that
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British Telecommunications plc t/a BT, BT Sport
A website for BT, www.bt.com, seen during December 2020, included a page with the heading “BT … to a web page with the heading “Broadband deals”. Text stated “New to BT?&rdquo … ; See below for your personal speed range”. Under the sub-heading “Your BT Broadband deal
, challenged whether the claim “Your Stay Fast Guarantee 60Mb” was misleading. BT plc explained … available on every page of the website. BT pointed out that the complainant was an existing customer … progressing through an online sales journey). BT said they were signatories to Ofcom’s Voluntary
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Zzoomm plc
neighbours are stuck paying for their over-priced, part fibre BT broadband […] you can sit … a year by switching to Zzoomm Full Fibre 150 for just £19.95 a month for 12 months compared to BT … table comparing Zzoomm’s Full Fibre 150 service to Sky’s Superfast 35 service, BT’s
estimating the cost of their service over 24 months, and comparing that against the cost of 24-month BT … Zzoomm’s Full Fibre 150 service from a BT Fibre 1 service. The ad stated “You could save … compared to BT Fibre 1 at £29.99 a month for 24 months”. We noted that the lengths of
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Vodafone Ltd
. And millions of BT customers across the UK are realising they can switch to Vodafone and get the same … , 24m plans (on Openreach network) pay less on avg vs BT’s public prices for comparable existing … switch from BT to Vodafone” in both the caption and accompanying image. Small text at the bottom
Telecommunications plc (BT) challenged whether the claims: 1. in all three ads that Vodafone … provided the “same broadband”, or the same broadband “technology”, as BT for … not provide the same performance; and 2. “millions of BT customers across the UK are
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Sky UK Ltd
a headline stating “SAVE OVER £750 vs BT Business”. Smaller text underneath stated … “Comparison of Sky Connect’s Essential offer price vs BT Business’ Essential standard
Not upheld. British Telecommunications plc (BT) challenged whether the price comparison was … that BT considered “standard price” to be a clear and well-understood term for non-offer … existing BT customers, who would be paying standard pricing and would therefore make the saving if they
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Telefonica UK Ltd t/a O2
vs number of connections to each of Vodafone, BT Group and 3 as of 30.6.20” and &ldquo … to O2 network vs. number of connections to each of Vodafone, BT Group and Three as of 30.6.20. To verify, see o2.co.uk/network”.
comparison with the total number of connections to each of Vodafone, BT Group (which included EE) and Three … , Tesco, Giffgaff and Lycamobile. They said the figures for Vodafone, BT Group and Three that they had … , if MVNO figures for O2, Vodafone, BT Group and Three were removed from the comparison, the claim was
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Sky UK Ltd
; BT, Sky, Virgin, Talktalk make up to 75.3% of market share) number of complaints 100,000 customers … September 2021 – BT, Sky, Virgin, Talktalk make up to 75.3% of market share) number
Summary of Council decision: Two issues were investigated, both of which were Upheld. 1. BT … , challenged whether the ads were misleading. 2. BT, who believed that the ad implied that Sky had been … Enders December 2021. They named the providers as BT, Sky, Virgin and TalkTalk and stated that they made
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Vodafone Ltd
(a). c. The VOD ad on BT Sport seen on 7 September 2022, was the same as ad (a) d. The VOD ad
. BT Sport said that the ad was cleared by Clearcast and was given an ex-kids scheduling restriction … which meant that it could not be scheduled on BT Sport channels which had a high appeal to those under
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Moneysupermarket.com Ltd
;Saving based on £2,000 transfer to a 0% card over 12 months, 1.5% BT fee, 5% monthly repayment
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Sky UK Ltd
or money back”. Smaller text at the bottom of the screen stated, “Compared to BT standard
text which said “Requires Sky Broadband and Boost” and “Compared to BT standard … also further clarified that it was only BT and Sky who sold Superfast broadband with a WiFi … BT products. Sky said that the final screen of the ad listed out the three products that had to
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Virgin Media Ltd
”. Further text stated “Fastest median download speed Virgin Media – 1130Mbps BT
Not upheld. British Telecommunications plc (BT), who understood the Gig1 Fibre service was only … download speed in the UK was provided by British Telecommunications (BT) at 910Mbps. The claim was … industry. BT were concerned because their full fibre 900Mbps service was available in some locations
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Broadband and Telecoms: Speed Claims
against BT, if figures are an estimate, this should be stated clearly. In the relevant ruling, the ASA … the minimum broadband speed BT would commit to provide to the consumer’s address. Given the … revision, the ad was deemed misleading (British Telecommunications plc t/a BT, BT Sport, 22 December 2021
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Broadband and Telecoms: Comparisons
misleading (British Telecommunications plc t/a BT, 05 May 2021). In 2024, the ASA decided that Vodafone … broadband technology", as BT. Additionally, Vodafone were unable to produce any evidence showing that … millions of BT broadband customers had switched, or were actively considering switching, to
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Broadband and Telecoms: Pricing and Charges
their broadband packages with the usual price of an equivalent package offered by BT, despite … information indicating differently, consumers would understand the BT package was only available at the … consumers could save over £240 a year by switching from BT to their broadband offering lacked the
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Guarantees and warranties
Virgin Media, 13 December 2023). An ad for BT broadband which stated “Your Stay Fast … customers were likely to understand this to be the minimum broadband speed BT would commit to provide to … misleading (BT Sport, 22 December 2021). The ASA also upheld complaints about the claim “lowest
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Comparisons: General
rather than BT Business’ Essential standard price. Sky had stated that the comparison was between … claim in the ad was misleading, as new BT customers would not have achieved a saving of £750 had
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ASA Council
. Claire previously worked at BT and Barclays in various roles including Chief of Staff, UK Marketing
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New ASA Council Members Appointed
is Zaid Al-Qassab, Chief Brand and Marketing Officer of BT Group. All three members will … first Board position. Zaid Al-Qassab Zaid is the Chief Brand & Marketing Officer of BT Group … , which owns EE, Plusnet and BT, the UK’s 4th most valuable brand. He was educated at
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Checking the evidence on broadband speed claims: Research update
Broadband speed is back on the agenda, with debate about whether BT has under-invested in Openreach
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