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Official endorsements
connection with the NHS because the “.com” suffix made clear that it was for a commercial connected to the NHS and, because it was not, the use of the website address in the ad was misleading and against a drinks manufacturer for misleadingly referring to the NHS. The ASA considered that the claim
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Mobile phones and radiation
Board issued an updated statement reasserting that conclusion. In 2011, the NHS published a between the ages of 9 and 11. However, in 2011 the NHS reiterated advice from the UK’s set out in the NHS leaflet noted above. UKHSA Guidance (last updated in February 2020) also advises
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Fear and distress
health insurance that stated "There are more patients for the NHS to treat than ever before, and conditions and also included absolute claims about the NHS such as “the system is at breaking point ” and “The NHS is struggling” without providing further detail or explanation the ad
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Hand sanitisers and face masks
will not have an impact on the NHS supply chain. Whilst we understand the intention of such claims may be to reassure consumers that the products are not the same as those used by the NHS and would therefore not prevent the NHS from receiving vital equipment, depending on presentation, such
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Post-conception advice services consultation and regulatory statement (BCAP)
appropriate local authority or NHS approval. BCAP noted that non NHS-accredited organisations might not
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ASA Council
. Elizabeth Gordon Independent Member Elizabeth Gordon is a Non-Executive Director of NHS . Her past experience includes being a Director of a large independent provider of NHS
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10 Prohibited categories
Regulations 2002.“National public health bodies” means Public Health England, NHS Health Scotland 2002.A “stop smoking service” means a service commissioned by a local authority or the NHS to provide
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Coronavirus and COVID-19
purchase of the advertised face-mask/face-covering products will not have an impact on the NHS the products are not the same as those used by the NHS and would therefore not prevent the NHS from were of a type that were certified suitable for NHS use but had been sourced separately, which is
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FL19 CIC t/a Frontline 19
A cinema ad for Frontline19, a support service for NHS and frontline workers, seen April 2024 , featured scenes of NHS workers in various states of distress, including a doctor delivering bad news ;With over half suffering from poor mental health many NHS workers are sicker than the patients
organisation that offered a free, independent, confidential service to help frontline NHS workers seek provided statistics to show the level of mental health concerns impacting NHS workers and frontline reality NHS workers faced when they went to work. They said the reference to suicide was also
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BetterHelp, Inc t/a BetterHelp.com
Health Service (NHS) therapy for mental health conditions was up to 12 months; and 2. was support from the NHS. BetterHelp, Inc. explained that the ad had been shown on Facebook in the UK . BetterHelp said the ad made no direct reference to the NHS, and that as it had been used in several
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New ad rules on unplanned pregnancy advice
women for a termination to make that fact clear in their advertisements. Drawing on NHS guidance
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Food: 5 A DAY claims
A DAY'). Information on what constitutes a portion can be found on the NHS Choices website
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Health: Seasonal affective disorder (SAD)
light between 3,000 and 10,000 lux. However, since that time the NHS has published its
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Health: Phototherapy
NHS has published its own advice on treatments for SAD, suggesting there was mixed evidence with
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Pelham Health Ltd
;Advertorial”. Text stated “There has been a 55% increase in people waiting for NHS surgery for the NHS to treat than ever before, and the system is at breaking point. This means you simply can , you might be fine, but what if you become seriously ill in three months? Will the NHS be able
the public, challenged whether the claims in ad (b) that the NHS could not quickly provide treatment ) included various claims that the NHS could not provide medical care or a treatment for serious the present, you might be fine, but what if you become seriously ill in three months? Will the NHS be
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Our experts
of Allergy at Guy’s & St Thomas’ Hospitals NHS Foundation Trust, London, the and Radiation Head of Radiation and Laser Safety at Guy’s and St Thomas NHS Commission). He is Head of Radiation and Laser Safety at Guy’s and St Thomas NHS
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Mommy n Toys
The ASA understood that babies whose heads were covered were at an increased risk of SUDI. NHS , which were advised against by the NHS Guidance for babies. Because the ad implied that anti -roll pillows could be used for sleeping babies, which contravened NHS Guidance on the dangers of using
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Cosmetic surgery
surgeons have practiced their surgical speciality for at least 6 years, the minimum NHS requirement ’ – ‘consultants’ should have held an NHS Consultant post (not a locum
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The Chrysalis Effect Ltd
Effect, delivered a specialist service for the National Health Service (NHS), supporting people who central to NHS services and pathways, and gave several examples of trusts using the term in relation to ME/CFS. They said the NHS had recognised that the service offered by the NHS to ME/CFS patients
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Nike (UK) Ltd
taking part in their usual activities and levels of exertion, which was in line with NHS Guidance continue exercising while pregnant, safely and responsibly in line with the NHS guidelines. There restricted blood flow which was not advisable for pregnant women. Clearcast referred to the NHS
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