140 result(s)

  • 04 Harm and offence

    • Non-broadcast code

    : Children). null Marketing communications must not include gender stereotypes that are likely to cause … harm, or serious or widespread offence.See Advertising Guidance: "Depicting gender … stereotypes likely to cause harm or serious or widespread offence" Marketing communications must not

  • 04 Harm and offence

    • Broadcast code

    ; and sexual orientation. Advertisements must not include gender stereotypes that are likely to cause … harm, or serious or widespread offence.See Advertising Guidance: “Depicting gender stereotypes likely

  • Claims in product names

    • AdviceOnline

    highly offensive, derogatory towards women, and sexist. The ad, which included an offensive gender … stereotype, was deemed likely to cause serious offence (LeMieux Ltd, 27 April 2022). The ASA has

  • Harm and Offence: Sexualisation and objectification

    • AdviceOnline

    stereotype. Code rule 4.9 states that ads ‘must not include gender stereotypes that are likely to … gender stereotyping in ads by the ASA is also supported by additional guidance on potentially …  harmful gender stereotypes. This rule came into force on 14 June 2019. The advice below

  • Staying on the right side of the line – updated guidance to make sure your ads don’t offend

    • CAP News

    .  Gender stereotypes  Stereotypes can also offend. In 2018, CAP announced the introduction of new … rules on gender stereotyping in ads, and on 14 June 2019, Code rules 4.9 (CAP Code) and 4.14 (BCAP … Code) were introduced. These rules state that ads ‘must not include gender stereotypes that are

  • A3 Games Pte Ltd t/a Top Girl

    • Ruling
    • Upheld
    • 26 March 2025

    cause serious and widespread offence and included a gender stereotype in a way that was likely to … by featuring a harmful gender stereotype by objectifying and sexualising women. The ad must not … harmful gender stereotype by objectifying and sexualising women. We referred the matter to the CAP Compliance team.

  • Entertainment: Mobile/app games

    • AdviceOnline

    game, the ad presented her as a sexual object to be objectified and exploited a gender stereotype, the … , objectification and sexualisation, such as general gender stereotypes and body shaming (GM Unicorn … 2023). See also Harm and Offence: Gender stereotypes.  The ASA also investigated another ad

  • In-app ads that harmfully objectify women: findings revealed

    • ASA News

    to ads that reinforce harmful gender stereotypes, especially those that may incite or condone

  • Accelerating Action on International Women’s Day 2025

    • CAP News

    and innuendo in ads will not mitigate the use of harmful gender stereotypes or objectification of

    stereotypes Ads must not include gender stereotypes that are likely to cause harm, or serious or … how the cleaning product worked while women used it reinforced the harmful gender stereotype that … hair either perpetuated sexist and negative gender stereotypes or had the effect of demeaning and

  • Harm and Offence: Sexual orientation and gender identity

    • AdviceOnline

    On 14 December 2018, CAP announced the introduction of a new rule on gender stereotyping in ads … that ads ‘must not include gender stereotypes that are likely to cause harm, or serious … or widespread offence’.  This followed a review of gender stereotyping in

  • Harm and Offence: Use of stereotypes

    • AdviceOnline

     review of gender stereotyping in ads by the ASA, and the interpretation of the rules … is also supported by Advertising Guidance on depicting gender stereotypes likely to cause harm … clean their home. The ad reinforced the harmful gender stereotype that cleaning the home was the

  • Harm and Offence: Nudity

    • AdviceOnline

    objectifies or demeans people, or includes harmful gender stereotypes, will be considered likely to … : Sexualisation and objectification and Harm and offence: Gender Stereotyping. Some nudity may be less

  • Harm and Offence: Gender stereotypes

    • AdviceOnline

    On 14 December 2018, CAP announced the introduction of new rules on gender stereotyping in ads, and … that ads ‘must not include gender stereotypes that are likely to cause harm, or serious … or widespread offence’.  This followed a review of gender stereotyping in

  • Violence: Condoning or encouraging

    • AdviceOnline

    use of a gender stereotype was also considered likely to cause harm. The ad featured a drunk soldier

  • Entertainment: Music

    • AdviceOnline

    : Gender Stereotypes and Sexualisation and Objectification, but if unsure, marketers are urged to contact

  • Entertainment: General

    • AdviceOnline

    and Offence: Gender Stereotypes Social Responsibility: Body Image Offence: General Fear and

  • Understanding Advertising: The UK’s Ad Concerns

    • Webpage

    express concern across all issues, with younger women showing heightened sensitivity to gender … stereotyping and objectification. The report highlights the societal impact of these portrayals, with many

  • The Notebook for Compliance, this Valentine’s Day

    • CAP News

    mindful to avoid using harmful gender stereotypes. I want what they’re having – so

  • Social responsibility: Body image

    • AdviceOnline

    to a particular physical appearance, or gender stereotypical body type or physical features … conform to an idealised gender stereotypical appearance Cosmetic interventions Don’t … new rule on gender stereotyping in ads, and on 14 June 2019, Code rules 4.9 (CAP Code) and 4.14

  • Astrasoft Projects Ltd t/a Sofiadate.com

    • Ruling
    • Upheld
    • 05 February 2025

    a gender stereotype that potentially vulnerable women in a war setting needed the protection of men

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