Latest news
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Food for thought - Environmental claims in food advertising
- CAP News
- 05 June 2024
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Avoiding cat β astrophe in ads that feature animals!
- CAP News
- 11 April 2024
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Animals in Ads β National Pet Month 2023
- CAP News
- 06 April 2023
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Fur warning: the rules that apply to pet influencers
- CAP News
- 23 March 2023
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Squash those Code breaches β itβs Veganuary!
- CAP News
- 12 January 2023
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Vetting claims about products for animal health
- CAP News
- 21 April 2022
Latest rulings
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Future Farm Plant-Based Food UK Ltd t/a Future Farm
- Upheld
- 29 May 2024
The product packaging for a Future Farm Future Burger, seen on 9 February 2024, featured a promotion. Text on the front of the packaging stated, “WIN £1000 BUY ME AND SCAN TO ENTER *T&C’S APPLY”. A QR code was in the centre of the text.
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Sparks Information PTE Ltd t/a Hunting Sniper
- Upheld
- Social media (paid ad)
- 03 April 2024
A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.
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People for the Ethical Treatment of Animals (PETA) Foundation t/a PETA
- Not upheld
- Poster
- 23 August 2023
A billboard for PETA was unlikely to cause serious or widespread offence and was responsibly targeted.