Delivery, construction and logistics

Helpful information on the advertising rules for services, and references to the act of, building; constructing; or moving goods from one place to another.

When advertising a service such as delivery, construction or logistics it is natural for advertisers to want to promote themselves as the best option on the market. But a fine balance must be struck between highlighting credentials and exaggerating what is on offer.

Advertisers may want to make it seem like their delivery or construction service is cheaper than their competitors, but care needs to be taken to make sure this isn’t at the cost of truthfulness or the omission of important material information.

Material information is information that the consumer needs in order to make an informed decision about a product or service. In instances where a price for the advertised product or service exists, material information includes: the main characteristics of the product; the identity and geographical address of the marketer or other trader acting on their behalf; the arrangements for payment, delivery, performance or complaint handling; if consumers have the right to withdraw or cancel.

Advertisers may not want to limit themselves to comparing the price of their service with competitors and may also want to highlight other things they do well such as customer service or fast delivery.

The advertising rules do not prohibit such comparisons however they should only be made for a like-for-like service and superiority claims should always be supported with evidence that can be produced on request.

+ Read more - Show less

Latest rulings

Person(s) unknown t/a Gauge B-Ready Locks, Guardian Tech Locksmith Cranleigh, ApexCraft Locksmith Frimley and Alex the Locksmith West Molesey
- Upheld
- Internet (website content)
- 31 July 2024
Four websites for locksmiths misleadingly stated that they were a local business and that they had physical premises in certain locations when this wasn’t the case.
AHK Designs Ltd t/a Victoriaplum.com
- Upheld
- 22 May 2024
A website, Instragram account and X account for Victoria Plum made misleaing claims about the longevity of the brand, its customer service reviews and its total number of customers served.
Pink Self Storage Ltd
- Upheld
- 22 May 2024
A website ad made misleading claims about price and hidden fees.

View all rulings

Relevant codes

Delivery, construction and logistics

Helpful information on the advertising rules for services, and references to the act of, building; constructing; or moving goods from one place to another.

Latest news

Evidently, evidence is everything! Six tips on sound substantiation

Deliver the goods: Ensure your delivery claims and charges are CAP Code compliant

Don’t pay the price for your “Free Trials” advertising

Wait a minute, Mr Postman – Delivery charges in ads

Earn the ASA’s stamp of approval to mark World Post Day

Making an ad, checking it twice

Latest rulings

Person(s) unknown t/a Gauge B-Ready Locks, Guardian Tech Locksmith Cranleigh, ApexCraft Locksmith Frimley and Alex the Locksmith West Molesey

AHK Designs Ltd t/a Victoriaplum.com

Pink Self Storage Ltd

Help getting it right

Popular advice

Compulsory costs and charges: delivery charges

Country of origin and location claims

Compulsory costs and charges: secondary ticket providers

Relevant codes

10 Use of data for marketing

08 Distance selling

09 Distance selling