Latest news
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A guide to treating Mental Health responsibly in ads
- CAP News
- 23 May 2024
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This is not a drill - dental ads wisdom
- CAP News
- 09 May 2024
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Soak up our advice to stay safe in the sun
- CAP News
- 09 May 2024
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Prescription for Compliance – POMs and the Code
- CAP News
- 25 April 2024
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Complementary and alternative medicines
- CAP News
- 21 March 2024
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Mindful Over Menopause
- CAP News
- 07 March 2024
Latest rulings
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Femtech Healthcare Ltd t/a KeyForHer
- Upheld
- 26 June 2024
A paid-for Facebook ad for Key, a supplement company, seen on 5 April 2024, included a caption that stated, “Use code TRYKEY for 20% off + Free Shipping on your first one-time purchase of Key For Peri + Menopause”.The ad featured a video of a woman talking about the product that included the claims, “It’s the most comp...
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Rejuvit Labs, LLC t/a Rejuvit Ageless Vitality, Rejuvit Graceful Ageing
- Upheld
- 26 June 2024
Two paid-for Facebook ads for Rejuvit, a supplement company, seen on 5 April 2024:a. A paid-for Facebook ad for Rejuvit Ageless Vitality, included a caption that stated “Get Up To 35% Off Rejuvit Menopause Relief”. The ad included a quote from a customer that stated, “I’m telling you, once you start, you’ll keep seeing...
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BetterMe Ltd t/a Better Me
- Upheld
- 19 June 2024
BetterMe Ltd: A paid-for TikTok ad misleadingly represented and exaggerated the physique that could be obtained by using an exercise programme.
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Nutritional Sciences Ltd t/a Physical Nutrition
- Upheld
- 19 June 2024
Nutritional Sciences Ltd: An ad made unauthorised health claims, implied that a food supplement could prevent, treat or cure human disease and made misleading claims regarding an alleged testimonial from a doctor.