Latest news
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World Environment Day 2024
- CAP News
- 05 June 2024
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Non-'exhaust'ive guidance on advertising electric vehicles
- CAP News
- 05 June 2024
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Olympics 2024 and the Ad Rules
- CAP News
- 09 May 2024
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Clearing the air: Using AI to monitor sustainability claims
- ASA blog post
- 25 April 2024
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Enforcement Notice issued to non-UK based cosmetic surgery providers to tackle irresponsible ads
- CAP News
- 01 February 2024
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Strap in for some useful advice on motoring ads
- CAP News
- 09 November 2023
Latest rulings
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XC Trains Ltd t/a Cross Country Trains
- Internet (website content)
- 17 April 2024
A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.
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Volkswagen Group United Kingdom Ltd t/a Audi
- Upheld
- VOD
- 06 March 2024
A Video on Demand ad for an electric car featured misleading claims about charging time and mileage.
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Ford Motor Company Ltd t/a Ford
- Not upheld
- Search (paid)
- 21 February 2024
A paid-for Google ad did not mislead when claiming a car had ‘zero emissions driving’.
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BMW (UK) Ltd
- Upheld
- Search (paid)
- 07 February 2024
A paid-for Google ad misleadingly represented a vehicle’s environmental impact.