Home and garden

Helpful information on the advertising rules for products or services related to home and garden improvements.

Products relating to home and garden improvements, such as power tools and hedge trimmers, can often require the user to wear protective equipment. To avoid falling foul of the ad rules, we would always recommend any ads that depict these types of products being used should also show the user in the appropriate safety gear.

Other rules relevant to home and garden improvement ads include those concerning guarantees and warranties.

Ads must make clear each significant limitation to an advertised guarantee that has implications for a consumer’s rights. For example, if a warranty covers parts but not labour, if the guarantee applies only in certain circumstances, or consumers have to fulfill certain criteria to validate their guarantee. Furthermore, if advertisers offer a money-back guarantee our rules require advertisers must promptly refund consumers who make valid claims.

Finally, advertisers for home and garden improvements should not exaggerate the capabilities of their product and should take care to hold adequate evidence for any claims they do make, for example in relation to the performance or life-span of the product.

+ Read more - Show less

Latest rulings

WashWater UK Ltd
- Upheld
- Brochure
- 25 February 2026
A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions.
OTTY Sleep Ltd
- Upheld
- Website (own site)
- 17 December 2025
A website page for a mattress company made misleading savings claims.
Stove Industry Alliance Ltd t/a Stove Industry Association
- Upheld
- Website (own site)
- 05 November 2025
A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that they were a low-emission way to heat a home. It also failed to make the basis of comparative environmental claims clear.
Procter & Gamble UK t/a Ariel
- Upheld
- Television
- 15 October 2025
A TV ad for Ariel laundry pods made an unsubstantiated claim that their product was as effective at cleaning clothes as other products, or when used in combination with laundry additives, and made unverifiable comparisons with identifiable competitors.

View all rulings

Home and garden

Helpful information on the advertising rules for products or services related to home and garden improvements.

Latest news

Eye-catching Effects and Epilepsy

A CAP Icesight into ads for the Winter Olympics

VAT’s the Way to Do It: Get your pricing ads right

The great outdoors: keeping posters in line with the Code - come rain or shine

Greener Homes – Building on Facts, not Fibs

A picture says a thousand words. Avoiding misleading imagery in ads

Latest rulings

WashWater UK Ltd

OTTY Sleep Ltd

Stove Industry Alliance Ltd t/a Stove Industry Association

Procter & Gamble UK t/a Ariel

Help getting it right

Popular advice

Advice for Online Marketplace Sellers

Lead Generation Marketing

Adjustable beds and chairs

Relevant codes