Home and garden

Helpful information on the advertising rules for products or services related to home and garden improvements.

Products relating to home and garden improvements, such as power tools and hedge trimmers, can often require the user to wear protective equipment. To avoid falling foul of the ad rules, we would always recommend any ads that depict these types of products being used should also show the user in the appropriate safety gear.

Other rules relevant to home and garden improvement ads include those concerning guarantees and warranties.

Ads must make clear each significant limitation to an advertised guarantee that has implications for a consumer’s rights. For example, if a warranty covers parts but not labour, if the guarantee applies only in certain circumstances, or consumers have to fulfill certain criteria to validate their guarantee. Furthermore, if advertisers offer a money-back guarantee our rules require advertisers must promptly refund consumers who make valid claims.

Finally, advertisers for home and garden improvements should not exaggerate the capabilities of their product and should take care to hold adequate evidence for any claims they do make, for example in relation to the performance or life-span of the product.

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Latest rulings

Alchemy Bros Ltd t/a Energy Grant Access
- Upheld
- Social media (paid ad)
- 11 December 2024
A paid-for Meta ad offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the Scottish Government, falsely implied that they were acting for purposes outside their trade and didn’t make their commercial intent clear.
ECO4U LTD
- Upheld
- Social media (paid ad)
- 11 December 2024
Four paid-for Facebook ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government, falsely implied that they themselves were offering grants and didn’t make the nature of their business clear.
Ignite Sustainable Energy Ltd t/a ignitese.co.uk
- Upheld
- Social media (paid ad)
- 11 December 2024
Two paid-for Facebook and Instagram ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government.
Impact Energy Ltd
- Upheld
- Social media (paid ad)
- 11 December 2024
Two paid-for Meta ads offering a home efficiency scheme grant misleadingly implied that the company was endorsed by or associated with the UK Government.

View all rulings

Home and garden

Helpful information on the advertising rules for products or services related to home and garden improvements.

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