Latest news
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Anyone for a mocktail? Keeping ads for alcohol and alcohol alternatives compliant
- CAP News
- 27 June 2024
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A guide to treating Mental Health responsibly in ads
- CAP News
- 23 May 2024
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Alcohol alternatives – new rules and guidance are live
- CAP News
- 14 May 2024
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Keep onside and avoid a straight red with our Euro 2024 marketing tips
- CAP News
- 11 April 2024
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Investigation into the supplier pathway of irresponsible ads online
- ASA News
- 05 March 2024
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Top tips on targeting and placement
- CAP News
- 22 February 2024
Latest rulings
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XIX Vodka Ltd
- Upheld in part
- 12 June 2024
A YouTube video on the Sidemen’s YouTube channel, seen on 8 October 2023. The video was titled “KSI & W2S CONTROL THE SIDEMEN FOR THE DAY”. The video featured the Sidemen doing challenges around London in two teams. At approximately 16 minutes into the video, a title card quickly appeared that rep...
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Kingsland Drinks Ltd t/a Kingsland Wines & Spirits
- Upheld
- 22 May 2024
A label on a bottle mislead consumers by failing to disclose the significant conditions of a competition.
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Hangcure Ltd t/a Hangcure
- Upheld
- Social media (influencer or affiliate ad)
- 15 May 2024
A TikTok ad for a hangover cure claimed that a food supplement could treat human disease.
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Global Brands Ltd
- Upheld
- Social media (influencer or affiliate ad)
- 13 March 2024
A TikTok post on Danielle Walsh’s account irresponsibly encouraged excessive drinking and wasn’t obviously identifiable as an ad.