Home and garden

Helpful information on the advertising rules for products or services related to home and garden improvements.

Products relating to home and garden improvements, such as power tools and hedge trimmers, can often require the user to wear protective equipment. To avoid falling foul of the ad rules, we would always recommend any ads that depict these types of products being used should also show the user in the appropriate safety gear.

Other rules relevant to home and garden improvement ads include those concerning guarantees and warranties.

Ads must make clear each significant limitation to an advertised guarantee that has implications for a consumer’s rights. For example, if a warranty covers parts but not labour, if the guarantee applies only in certain circumstances, or consumers have to fulfill certain criteria to validate their guarantee. Furthermore, if advertisers offer a money-back guarantee our rules require advertisers must promptly refund consumers who make valid claims.

Finally, advertisers for home and garden improvements should not exaggerate the capabilities of their product and should take care to hold adequate evidence for any claims they do make, for example in relation to the performance or life-span of the product.

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Latest rulings

Stove Industry Alliance Ltd t/a Stove Industry Association
- Upheld
- Website (own site)
- 05 November 2025
A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that they were a low-emission way to heat a home. It also failed to make the basis of comparative environmental claims clear.
Procter & Gamble UK t/a Ariel
- Upheld
- Television
- 15 October 2025
A TV ad for Ariel laundry pods made an unsubstantiated claim that their product was as effective at cleaning clothes as other products, or when used in combination with laundry additives, and made unverifiable comparisons with identifiable competitors.
Hammonds Furniture Ltd t/a Hammonds
- Upheld
- Website (own site)
- 08 October 2025
A banner ad and a page on the Hammonds Furniture website, misleadingly implied that discount offers were time limited and also made unsubstantiated and unverifiable comparative claims with identifiable competitors.
AirDoctor LLC t/a AmazingAir
- Upheld
- 28 May 2025
A post on the health.detective Garstang Health Food Store’s TikTok account wasn't obviously identifiable as an ad and made medical claims for an unlicensed product.

View all rulings

Home and garden

Helpful information on the advertising rules for products or services related to home and garden improvements.

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