Lifestyle and living

Latest rulings

Alliance Winds Ltd t/a linendaily
- Upheld
- Social media (paid ad)
- 25 February 2026
A paid-for Meta ad and a website listing for an online clothing company misleadingly claimed they were established and owned by armed forces veterans and that they donated a share of profits to PTSD support organisations.
WashWater UK Ltd
- Upheld
- Brochure
- 25 February 2026
A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions.
Activision Blizzard UK Ltd t/a Call of Duty
- Upheld in part
- Social media (paid ad), Video on demand
- 18 February 2026
A Video on Demand and YouTube ad for Call of Duty: Black Ops 7 was socially irresponsible and likely to cause serious offence by trivialising sexual violence. Another issue was investigated but it didn’t break the rules.
Golden Vape UK Ltd
- Upheld
- Website (own site)
- 11 February 2026
Seven product listings on eBay promoted unlicenced nicotine containing e-cigarettes and their components in media where these products cannot be advertised.

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