Latest news
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Eye-catching Effects and Epilepsy
- CAP News
- 12 February 2026
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A CAP Icesight into ads for the Winter Olympics
- CAP News
- 29 January 2026
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World-class complaining: Cross-border ads and the ASA’s remit
- CAP News
- 29 January 2026
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Don’t weight to get your gym ads into shape
- CAP News
- 29 January 2026
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Visual Reporting H2 2025 – Bespoke Copy Advice Service
- CAP News
- 22 January 2026
- David Elwis
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Ads for mass legal compensation claims: four pitfalls to avoid (and how to fix them)
- CAP News
- 15 January 2026
Latest rulings
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On The Beach Ltd
- Upheld
- 11 February 2026
An email for On The Beach made misleading price comparison claims and failed to make clear if people needed to act quickly to benefit from an advertised lower price. The ad also failed to make the basis of comparisons clear and didn’t provide prominent information to allow people to verify comparisons.
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Criterion Hospitality Limited t/a Zedwell Hotels
- Not upheld
- Social media (paid ad)
- 04 February 2026
A paid-for Meta ad for Zedwell Hotels didn’t make misleading claims about the price of hotel rooms.
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CB Payments Ltd t/a Coinbase
- Upheld
- Poster, Video on demand
- 28 January 2026
A video on demand ad and three posters for Coinbase, a cryptocurrency trading platform, irresponsibly trivialised the risks of cryptocurrency investment and implied it was a solution to financial concerns associated with the cost of living.
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Mamedica Ltd
- Upheld
- Website (own site)
- 28 January 2026
A website for a medical cannabis clinic made misleading price comparison claims, failed to make the basis of comparisons with competitors clear and didn’t ensure that people would be able to verify comparative claims.

