Latest news
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All that glisters is not gold - advertising gold investments.
- CAP News
- 25 June 2026
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The odds are… it’s an ad! Gambling ‘content marketing’ and the Code
- CAP News
- 11 June 2026
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AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”
- CAP News
- 11 June 2026
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Charm Over Alarm: make sure your ads for dating services don’t give the ick
- CAP News
- 28 May 2026
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Grate timing – it’s National Cheese Day!
- CAP News
- 28 May 2026
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Renters Rights Act May 2026 – what does it mean for your ads?
- CAP News
- 14 May 2026
Latest rulings
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Cap Group Inc Ltd
- Upheld
- Website (own site)
- 08 July 2026
A website for a whisky cask and gold coin investment company made misleading claims about investment returns. As well as misleadingly presenting an incorrect Trustpilot score. The ad also failed to make clear that cask whiskey investments were unregulated and that examples of past performance weren’t necessarily ...
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Motorpoint Ltd
- Upheld
- Social media (paid ad)
- 24 June 2026
A paid-for Instagram ad for a used car retailer made misleading savings claims.
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Parc AI Ltd t/a Parc
- Upheld
- Leaflet, brochure, catalogue or directory
- 24 June 2026
A leaflet for a car parking app didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket.
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Fortore Ltd
- Upheld
- Social media (paid ad)
- 10 June 2026
A paid-for Facebook ad for an investment competition website failed to make clear that gold and precious metal investment was unregulated and that the value of investments was variable.

