Social and political

Latest rulings

Frasers Group Trading Ltd t/a Sports Direct
- Upheld
- Website (own site)
- 02 September 2026
A product page on the Sports Direct website made misleading claims about reference price and associated savings.
EverAI Ltd t/a AI Realities
- Upheld
- Social media (paid ad)
- 12 August 2026
A paid-for Facebook ad for an AI companion app was socially irresponsible and likely to cause serious and widespread offence by including a harmful gender stereotype which objectified women.
Warner Bros Entertainment UK Ltd
- Not upheld
- Poster, Television
- 05 August 2026
A TV ad and two posters for the film They Will Kill You weren’t irresponsible or offensive and didn’t glamourise violence and knife crime. The ads were suitable for display in an untargeted medium, had suitable scheduling restrictions and hasn’t been inappropriately placed during a UEFA Champions Leag...
Warner Bros Entertainment UK Ltd
- Upheld in part
- Poster, Television
- 05 August 2026
Posters for the film Lee Cronin’s The Mummy were likely to cause fear or distress to young children and were unsuitable for outdoor display. Two other ads were investigated but they didn’t break our rules.

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