Social and political

Latest rulings

Bingchuan Network (Hong Kong) Co Ltd t/a Last Light: Rebirth
- Upheld
- Game (mobile/app)
- 21 October 2026
An in-game ad for a mobile strategy game was socially irresponsible, condoned and trivialised violence and included harmful gender stereotypes by objectifying and sexualising women.
Celeb Innovations Ltd t/a RiseGuide
- Upheld
- Social media (paid ad)
- 21 October 2026
A paid-for YouTube ad for a self-improvement app was socially irresponsible, featured harmful negative racial stereotypes about South Asian women and was likely to cause serious offence on the grounds of race.
Animcha Ltd t/a tyan.ai
- Upheld
- Social media (paid ad)
- 16 September 2026
A paid-for Meta ad for an AI companion generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. The ad also portrayed someone who was or appeared to be under 18 years of age in a sexual way.
Guangxi Baise Tianyi Agricultural Development Co Ltd t/a Nexaipic - AI Portrait Generation Tool
- Upheld
- Social media (paid ad)
- 16 September 2026
Two paid-for Meta ads for an AI portrait generation tool were socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.

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