Latest news
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New resources to help advertisers get environmental claims right
- CAP News
- 30 July 2026
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Lock, stock, and barrel: all you need to know about weapons in ads
- CAP News
- 23 July 2026
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With Great Advertising Power Comes Great Responsibility…
- CAP News
- 23 July 2026
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Watchdog issues public warning over misleading air conditioning ads
- ASA News
- 10 July 2026
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Keep your ads a cut above the rest: Advertising products and services for hair loss
- CAP News
- 09 July 2026
Latest rulings
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BoyleSports (Gibraltar) Ltd t/a BoyleSports
- Upheld
- Website (paid ad)
- 29 July 2026
A paid-for online display ad for a gambling company encouraged gambling behaviour that was socially irresponsible and could lead to financial harm by encouraging frequent and repetitive participation.
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Dignity Funerals Ltd t/a Simplicity Cremations
- Upheld
- Television
- 22 July 2026
Two TV ads for a funeral provider didn’t make clear that the funeral plans advertised were for non-attended cremations only.
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Eurowings GmbH t/a Eurowings
- Upheld
- Search (paid)
- 15 July 2026
A paid-for Google ad for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions from a specific flight without suitable evidence to support these claims.
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Origin Sleep UK Ltd t/a Origin Mattress
- Upheld
- Website (own site)
- 15 July 2026
A website for a mattress company made misleading savings claims and misleadingly implied that discount offers were time-limited and that people needed to act more quickly than necessary to take advantage of an offer.
