Latest news
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Ace your marketing homework with our top tips
- CAP News
- 25 June 2026
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Children's online safety: maintaining focus on advertising harms as the landscape evolves
- ASA blog post
- 16 June 2026
- Shahriar Coupal
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The odds are… it’s an ad! Gambling ‘content marketing’ and the Code
- CAP News
- 11 June 2026
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Scare with Care: Advertising Guidance on Phobias
- CAP News
- 11 June 2026
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AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”
- CAP News
- 11 June 2026
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Take Pride, avoid the fall – four ways to celebrate Pride Month responsibly
- CAP News
- 11 June 2026
Latest rulings
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Paramount Pictures UK
- Not Upheld
- Social media (paid ad)
- 01 July 2026
A pre-roll YouTube ad wasn’t likely to cause serious or widespread offence.
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Singapore New Reading Technology Pte Ltd t/a GoodNovel
- Upheld
- App (paid ad)
- 01 July 2026
An in-game ad for an online reading platform was socially irresponsible, condoned violence, included harmful gender stereotypes and was likely to cause harm or serious and widespread offence.
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Adidas UK Ltd t/a adidas
- Upheld
- Search (paid)
- 24 June 2026
A paid-for Google ad for adidas made misleading environmental claims.
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Big Fang Collective Ltd t/a Golf Fang
- Upheld
- Leaflet, brochure, catalogue or directory
- 24 June 2026
A leaflet for an indoor golf venue didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket.

