Latest news
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Children's online safety: maintaining focus on advertising harms as the landscape evolves
- ASA blog post
- 16 June 2026
- Shahriar Coupal
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The odds are… it’s an ad! Gambling ‘content marketing’ and the Code
- CAP News
- 11 June 2026
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AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”
- CAP News
- 11 June 2026
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Scare with Care: Advertising Guidance on Phobias
- CAP News
- 11 June 2026
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Take Pride, avoid the fall – four ways to celebrate Pride Month responsibly
- CAP News
- 11 June 2026
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Charm Over Alarm: make sure your ads for dating services don’t give the ick
- CAP News
- 28 May 2026
Latest rulings
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MN2S Management Ltd t/a MN2S
- Upheld
- Website (own site)
- 17 June 2026
A website for a talent agency misleadingly stated that Seph Lawless was represented by the agency and was available to be booked through them.
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Optimize Business Ltd t/a SoulTalk
- Social media (paid ad)
- 17 June 2026
A paid-for TikTok ad for an AI-friends chat app was socially irresponsible and caused serious and widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.
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Pure Cremation Funeral Planning Ltd t/a Pure Cremation
- Upheld
- Television
- 17 June 2026
A TV ad for Pure Cremation misleadingly implied that their standard funeral plan included an attended funeral service and failed to make clear where a plan was limited to a non-attended cremation.
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StudySmarter GmbH
- Upheld
- Website (own site)
- 17 June 2026
Three job listings on a student resource website misleadingly implied they were genuine job vacancies and falsely implied that the advertiser was acting for purposes outside its business.
