Latest news
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A CAP Icesight into ads for the Winter Olympics
- CAP News
- 29 January 2026
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World-class complaining: Cross-border ads and the ASA’s remit
- CAP News
- 29 January 2026
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Ads for mass legal compensation claims: four pitfalls to avoid (and how to fix them)
- CAP News
- 15 January 2026
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Putting vulnerable audiences first in a changing advertising landscape
- ASA blog post
- 16 December 2025
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Face facts: Are your cosmetic device ads making medicinal claims?
- CAP News
- 11 December 2025
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VAT’s the Way to Do It: Get your pricing ads right
- CAP News
- 11 December 2025
Latest rulings
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Dreame International Hong Kong Ltd t/a Stary PTE Ltd
- Upheld
- App (own claim)
- 28 January 2026
Two in-app ads for a romantic fiction app were socially irresponsible and likely to cause serious and widespread offence including by trivialising or condoning violence against women and girls and featuring sexually explicit content. The ads also were irresponsibly targeted.
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GJF Baron Nobilis Services Co. Ltd t/a Noble Titles
- Upheld
- Website (own site)
- 28 January 2026
A webpage for a title purchasing website misleadingly implied that the public could purchase a legal or officially recognised title through their service.
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Dribble Media Ltd t/a Midnite
- Upheld
- Social media (own site)
- 26 November 2025
A post on Midnite’s X page featured a person who was likely to have strong appeal to under-18s.
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RTSB Ltd
- Not upheld
- Social media (paid ad)
- 05 November 2025
A YouTube ad for Match Bingo, which featured the Tottenham Hotspur football team, was not inappropriately targeted to under-18s.

