Latest news
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Shellebrate Easter with some promotional advertising advice
- CAP News
- 12 March 2026
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Poultry in motion – it’s CHICKEN!
- CAP News
- 12 March 2026
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International Women’s Day 2026: Progress, portrayal and the CAP Code
- CAP News
- 26 February 2026
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Keeping Sunbed Advertising on the Sunny Side of the Code
- CAP News
- 26 February 2026
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Thinking outside of the (loot) box
- CAP News
- 26 February 2026
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Put your money where your mouth is
- CAP News
- 26 February 2026
Latest rulings
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Centre of CPD Excellence
- Upheld
- Website (own site)
- 18 March 2026
A website for an accreditation company made misleading claims it had panels of specialists, independent industry experts, accreditation against internationally recognised standards and official relationships with insurance partners.
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Saeta Tech Ltd t/a PixVideo – AI Video Maker
- Upheld
- Social media (paid ad)
- 18 March 2026
A paid-for YouTube ad for an AI video maker which condoned digitally altering and exposing women’s bodies without their consent, was irresponsible, included a harmful gender stereotype and was likely to cause serious offence.
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Practice Pal t/a Involve Education (Involve)
- Upheld
- Website (own site)
- 25 February 2026
A website for a management information services software provider for schools made misleading and unverifiable comparative claims about competitors’ products.
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WashWater UK Ltd
- Upheld
- Brochure
- 25 February 2026
A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions.

