Latest news
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A pulse check for health apps: when does software become a medical device?
- CAP News
- 08 October 2026
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Bag a Bargain, Not a Breach: Black Friday and the CAP Code
- CAP News
- 08 October 2026
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Protecting vulnerable audiences
- CAP News
- 08 October 2026
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ASA warns parents over potentially unsafe baby sleep ads
- ASA News
- 01 October 2026
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Remember, remember the Ad Codes in November: for spooky and bonfire night themed ads
- CAP News
- 24 September 2026
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Handle with care: Advice on advertising to new and expectant parents
- CAP News
- 24 September 2026
Latest rulings
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Animcha Ltd t/a tyan.ai
- Upheld
- Social media (paid ad)
- 16 September 2026
A paid-for Meta ad for an AI companion generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. The ad also portrayed someone who was or appeared to be under 18 years of age in a sexual way.
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Guangxi Baise Tianyi Agricultural Development Co Ltd t/a Nexaipic - AI Portrait Generation Tool
- Upheld
- Social media (paid ad)
- 16 September 2026
Two paid-for Meta ads for an AI portrait generation tool were socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
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Persons unknown t/a KH31 DD22
- Upheld
- Social media (paid ad)
- 16 September 2026
A paid-for Meta ad for an AI image-to-video generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
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Rusto AI-AI Photo Toolbox t/a Rusto AI
- Upheld
- Social media (paid ad)
- 16 September 2026
A paid-for Meta ad for an AI image generator tool was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.

