Latest news
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Avoid a false start with our sports supplement marketing tips
- CAP News
- 23 April 2026
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Scream Day! Ensuring your horror themed ads are fearlessly compliant
- CAP News
- 23 April 2026
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Three key tips for green claims this Earth Day
- CAP News
- 23 April 2026
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Bill ieve it or not: making greener homes savings claims add up
- CAP News
- 09 April 2026
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Not even Fenton would run away from our marketing tips
- CAP News
- 09 April 2026
Latest rulings
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Medilife Clinic Enfield
- Upheld
- Social media (paid ad)
- 06 May 2026
A paid-for Instagram ad for a health clinic made claims that their treatments could alleviate or treat the traits of autism without suitable evidence to support these claims. The ad also discouraged essential treatment for conditions for which medical supervision should be sought.
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The Professional Development Consortium Ltd t/a CPD Standards Office
- Upheld
- Social media (paid ad)
- 06 May 2026
Two paid-for Meta ads for a training accreditation company made misleading comparative claims with identifiable competitors which weren’t supported by evidence and couldn’t be verified by consumers.
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Birling Shore Ltd t/a ShroomIQ
- Upheld
- Social media (paid ad), Website (own site)
- 22 April 2026
A website and paid-for Facebook ad for a children’s supplement brand stated that a food supplement could prevent, treat or cure the symptoms of ADHD, Tourette Syndrome, anxiety and depression. The ads also made medicinal claims for unauthorised products, made unauthorised health claims&nb...
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Dollead Technology Ltd
- Upheld
- Search (paid)
- 22 April 2026
A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

