Latest rulings

  • Centre of CPD Excellence

    • Upheld
    • Website (own site)
    • 18 March 2026

    A website for an accreditation company made misleading claims it had panels of specialists, independent industry experts, accreditation against internationally recognised standards and official relationships with insurance partners.

  • Saeta Tech Ltd t/a PixVideo – AI Video Maker

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for YouTube ad for an AI video maker which condoned digitally altering and exposing women’s bodies without their consent, was irresponsible, included a harmful gender stereotype and was likely to cause serious offence.

  • Practice Pal t/a Involve Education (Involve)

    • Upheld
    • Website (own site)
    • 25 February 2026

    A website for a management information services software provider for schools made misleading and unverifiable comparative claims about competitors’ products.

  • WashWater UK Ltd

    • Upheld
    • Brochure
    • 25 February 2026

    A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions.