Technology and environment

Latest rulings

Practice Pal t/a Involve Education (Involve)
- Upheld
- Website (own site)
- 25 February 2026
A website for a management information services software provider for schools made misleading and unverifiable comparative claims about competitors’ products.
WashWater UK Ltd
- Upheld
- Brochure
- 25 February 2026
A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions.
Virgin Media Ltd
- Upheld in part
- Television
- 18 February 2026
A TV ad for Virgin Media didn’t provide sufficient information to enable people to verify comparisons with identifiable competitors. Another issue was investigated but it didn’t break the rules.
Vodafone Ltd
- Upheld
- Poster, Social media (paid ad), Television
- 07 January 2026
Six ads for Vodafone were misleading by making an implied comparative claim without objectively comparing one or more specific verifiable features.

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